Myer Department Stores
Clemenger BBDO Melbourne
Creative Studio Manager
At Clemenger on the Myer account I managed the roll-out and delivery of 25+ Myer catalogues annually, along with the development and digital delivery of thousands of Myer press ads.
Clemenger Group is Australasia's largest, most successful marketing communications company, comprising more than 50 diverse companies across Australia and New Zealand.
PRINT / DIGITAL / POS
2018 Footwear & Accessories catalogue // Winter Home catalogue
2017 The Department of Stories campaign Press Ads
2016 Winter at Home 32pp catalogue
2016 Tech Guide 24pp catalogue, selection of spreads below.
2016 Tech Guide 24pp spread selection
2016 Tech Guide 24pp spread selection
2015 Toys 32pp catalogue // 2017 Christmas Giftorium Toys catalogue
2017 Australia Lives Here campaign
Myer celebrates 100 years with ‘Australia lives here’ campaign.
2015 Christmas 60pp catalogue
2017 Christmas
For the third year in a row, Myer’s Christmas characters – Elf, Reindeer, Mouse and Angel – are back in the latest campaign developed by Clemenger BBDO, Melbourne. Alongside the film, Elf and his friends are featuring in Myer’s Christmas windows for the first time as well as in a printed children’s storybook titled ‘The completely and utterly, absolutely perfect Christmas’, available to purchase in all Myer stores and online at myer.com.au.
The storybook is brought to life with ‘Elfvision’, an Augmented Reality App that sees the pages magically come to life when viewed through a mobile phone or a tablet.
